Hyderabad-based Smartron forays into Middle East

Smartron will also launch all its upcoming products in these markets in the next 6-8 months.

Hyderabad: Smartron, Hyderabad-based original equipment manufacturer (OEM) and Internet of Things (IoT) brand, is expanding its footprint by foraying into the Middle East. As part of this move, the company will tie-up with multiple partners to introduce all Smartron products across the market.

To begin with, srtphone, the tbook will be available in countries such as Jordan, Palestine, Egypt amongst others and Smartron will launch all their upcoming products also in these markets in the next 6-8 months. Along with products, Smartron is looking at bringing localised tronX experiences to all these devices.

Speaking about the announcement Mahesh Lingareddy, founder and chairman, Smartron said, “At Smartron, our vision is to establish a leading technology company based out of India aimed at putting the country on the innovation map of the world. This move is the first step towards achieving that vision and is a testament to all the work that we have put into building an IP driven product ecosystem. With this expansion in the MEA market, we are extending the tronX ecosystem along with all our devices that are going to be launched in the next few months”.

The tronX is Smartron’s AI powered IoT platform that connects a range of devices, sensors and systems to the tronX core and offers intelligent experiences and services to the consumers.

Smartron recently announced the Powered by tronX programme as well through a partnership with Flipkart Billion. This programme opens up the availability of tronX capabilities to third party devices across various product categories. Earlier in the year, Smartron had also announced a research collaboration with the University of Southern California’s CHARIOT aimed at transforming education as well as another partnership with Qualcomm to bring their Mesh Networking platform for IoT connected homes in India.

Smartron, which has so far invested about Rs 125 crore plans to invest heavily over the next few years towards setting up R&D, launching a variety of products, business expansion and partnering with multiple companies to develop a robust ecosystem of devices and services centered around tronX.