Hyderabad: Italian wood coatings brand SIRCA India will soon open a studio in Hyderabad, the first of its kind in the Telugu States.
Sirca paints, according to an official release, specialize in the production of coatings for wood. The company offers an elaborate range that includes Satins, Polyester Finishes, Water Borne Coatings, Special effects, Leafing, PU Clear Finishes, PU pigmented, glass coatings, wood care, Metal coatings, PU Clear Finishes, Parquet Finish etc., in an array of colour variants.
In order to make a firm foothold in the local market, the Delhi-based Sirca India through its exclusive distributor for Telangana is setting up a 300sft Paint Studio, its third in South India.
“With growing aspirations, rapid changes in the lifestyles, a positive growth rate in the paint and coating industry is expected. Wood coatings and paints are an indispensable part of our life,” said Pravin Gupta of Vistachem Industries, the local partner for the Sirca India.
The new paint studio, Gupta says, is expected to register a sales turnover of Rs.2 crore in the very first year of its operation. According to him, the brand, ‘Sircal Italy’ is a popular name in polyurethane coatings, water-based coatings, melamine and NC products, wood care products, wood fillers, abrasives, buffing compounds, and thinners.
Sirca Italy Wooden Coating, generally known as the Paint Studio, enables customers to touch and feel 300 various shades of wood coatings out a total 500 shades from its portfolio, which are ideal for wood, glass and aluminium sheets.
We will soon expand to Vijayawada and Vishakhapatnam, Gupta said, adding that pink, orange and grey were the colours of the year for the paint industry in India.