Whether it is localising in-app content for BHIM app or providing agriculture-based information on eNAM portal in 11 Indian languages, Reverie Language Technologies is behind all of it. With a vision to create language equality in the digital world, the Reliance-invested company is looking forward to working with more and more government departments, both Central and State. Speaking to Sruti Venugopal, the company’s co-founder and CTO Vivekanand Pani speaks about their journey so far and why providing digital content in local Indian languages is becoming more and more important in today’s time.
We provide language-as-a-service (LaaS) to private and public enterprises. Our company was started in 2009 with an objective of developing technology for Indian languages. I had already been working on Indian languages since 1999 and this company was an extension of our deep understanding on this subject. The initial years were spent helping businesses go multi-lingual and we were the pioneers in helping most of the OEMs integrate Indie languages into their devices.
While we continued our journey of hardware integration, the major turning point came in 2005 when most of the online services had reached a saturation point with English language users and were looking to tap into the local language market. We started providing the software service to these customers as well and that helped us gain more traction in the private sector.
While the call for Vocal for Local is extremely important, I would say Vocal in Local is also equally important. Language localisation in government-led digital services are important in order to reach a larger audience especially in a country like India. We partnered with Centre to provide our service in the eNAM portal which started implementation with 400 mandis wherein farmers can check out the different prices for their crops. Our localisation has helped millions of farmers connect directly with mandis as we support 11 Indian languages. Other than this, we are also working on plenty of government projects and are developing not just a website and/or an app but also others like voice-enabled services.
We have launched anuvadak, which is a unified platform to publish and manage websites in any language with current focus on languages including Hindi, Bengali, Marathi, Telugu, Tamil, Kannada, Malayalam, Gujarati, Assamese, Odia, and Punjabi. With this launch, we look forward to tapping into the $500 million website localisation market. Anuvadak is a one stop platform which can help businesses localise through a unified single click platform. It takes away the technical complexities in localising a website, helping businesses to easily manage all the localised content in one place, making localised websites as easily scalable as the source English website.
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