Reebok launches new spring summer collection


Targeted at catering to the needs of the FitGen runner, fitness brand Reebok launched its most technologically advanced shoe ‘Floatride Run’ recently. The shoe received a great response from the running community making it an instant sell out and the Best Debut in 2017 Runner’s World Summer Shoe Guide.

Aiming to unleash a true running experience, Reebok has just launched the Spring Summer 2018 collection of the product for male runners.

It boasts of a high-energy return foam that provides a reactive amount of bounce for not only short-distances, but over long-distance running too. Reebok’s Floatride Foam is pressure-set with a consistent cell structure to deliver the right balance of lightweight cushioning and a responsive feel.

Further foot support comes through with supportive EVA foam to keep the foot centred and balanced. The 3D heel cradle is designed to reduce heel irritation while locking in a secure fit. Breathability, is a key element of the Floatride with its Ultraknit upper that provides the same with the right amount of support.

Designed for enhanced comfort and performance output, the Floatride is a landmark technical innovation from the Reebok factory and has been tested up to countless hours for resistance, endurance and strength. Creating a runner only shoe, Reebok has propelled fitness invention for the global running community with the Floatride Run.