Hyderabad: Canadian quick service restaurant chain PitaPit is looking to set up 10 stores in Hyderabad in the next three years and will be setting up about 40-45 stores across South and West India. The QSR is entering both – South and West – markets through Hyderabad-based Muvi Concept Restaurants, its master franchisee. For the short-term, Muvi will be setting up four stores by December-end in both the regions and is all set to open next outlets in Bengaluru, Pune, Ahmedabad and Mumbai.
The 23-year-old company has about 600 outlets in 12 countries worldwide and had entered the Indian market in 2013 and operates about 13 stores in North and East India in partnership with Mentor Hospitality as its master franchisee. PitaPit provides a healthy alternative to high carb, high fat, fast food and customizes its offerings according to the local tastes and flavours.
Speaking at an event organised to announce the company’s launch in Hyderabad, Rashi Agarwal, MD, Muvi said, “We have taken the master franchisee for Pita Pit for South and West India and hope to be in about 45 locations in the next three years. While some will be owned by us we will also be looking at sub-franchising some of the outlets. Our concentration will be more on small kiosk concept and along with Pita Pit we will be making an investment of Rs 30 crore in the next five years.”
PitaPit features a full-fledged casual menu allowing it to address all daily segments – breakfast, lunch, snack, dinner and late night munching. Every Pita is customizable and includes customer choice of several types of lettuce, vegetables, meat option, vegetarian and vegan options. “One of the reasons why I think we are really successful internationally is we allow them to tweak the menu according to the local tastes. This allows different restaurants to have their own ingredients and special sauces,” said Dylan Powell, director of strategic development, PitaPit international.