LivFast to expand business in India


Hyderabad: Gurgaon-based inverter and battery maker, LivFast, a part of SAR Group, which launched its new inverters with 25 per cent faster charging and batteries with 25 per cent extra battery backup is aiming to strengthen its presence in India as well as regionally. The company is aiming to clock Rs 100 cr revenues from Telangana and AP in the next fiscal, while the domestic market will fetch the company Rs 2,000 crore.

With a strong focus on research and development, the company has spent Rs 10 crore for finding new ways to understand the need of the consumers in this category. LivFast plans to have around 25,000 outlets pan India by March 2019. SAR Group’s channel strength and past association also has the potential to influence a promising growth trajectory in northern and southern parts of India.

The company intends to focus in Andhra Pradesh and Telangana with a strong network of 22 distributors and 3,000 dealers.

Gurpreet Singh Bhatia, CEO, LivFast said, “With a 360-degree marketing campaign in place along with our collaboration with legendary cricketer MS Dhoni as a brand ambassador for the TV campaign, it will robustly weigh-in mass retail level visibility. The unique proposition of LivFast inverters being able to charge faster by 25% and batteries being able to provide 25% extra battery backup, we seek to establish LivFast as durable, high-performing, stylish and yet modern inverters which provide solutions to consumer needs and challenges.”

The company is actively looking at opportunities in the electric vehicle space. It is already catering to e-rickshaws and will target two-wheelers in the coming 1-2 years.