Lenskart invests in US startup Ditto


Hyderabad: Lenskart has invested in the US based startup, Ditto, which develops 3D face model for Lenskart’s virtual trial service. The company will be investing $1 million for a minority equity in Ditto.

Lenskart already employs Ditto’s 3D try-on services on its website and app. Further integration will help the company enhance its online engagement with consumers, wherein they can share different pictures of themselves trying various eye glasses, with their friends and relatives on social media. Ditto is a VC-backed technology company that is improving how the world’s best retailers sell eyewear.

Commenting on the announcement, Peyush Bansal, founder and CEO, Lenskart.com said “Lenskart as a company has always believed in constantly innovating and leveraging the technology interface to give customers a best in class experience. Ditto provides us with the patented 3D virtual try-on technology that allows customers to see themselves in eyewear in 180° angles with realism. So far, the response to this service is commendable with over 10,000 trials every day. We have been evaluating our relationship and now want to take it to the next level. With this association, Ditto has now become a strategic partner for Lenskart and we certainly believe this will help us achieve a wider and more satisfied customer base.”

The 3D Try On service records the users face from multiple angles letting it map the face – and then when the users try on a frame, they can swipe on the image to turn the head to the left and right as well, to get a view of the glasses from different angles. This online trial provides preferences and historical data to make frame selection faster, more effective and fun for the buyers.