Jindal Global Business School (JGBS) at the OP Jindal Global University (JGU) launched a year-long course titled Specialization in Digital Business Innovation in Media, Entertainment, and Sports. The specialization will enable students to spend a full summer doing an intensive cultural immersion experience at the University of California Los Angeles (UCLA) campus in the US.
According to Founding Vice-Chancellor of OP Jindal Global University, (Prof.) Dr. C Raj Kumar, this unique program is truly multi-disciplinary and fits in for students across all BBA programs at the university (the flagship BBA — General Management as well as new BBA specializations in Business Analytics, Family Business, and Financial Markets).
“Students will benefit from an interesting blend of digital business insights applied in the context of the vibrant and high flux domains of media, sports, and entertainment industries,” he added.
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