This Id, pick your bakra on WhatsApp

A pair of sheep or ram are sold for Rs 30,000 at Tolichowki in Hyderabad on Wednesday. — Photo: Hrudayanand

Hyderabad: This Bakrid, you can book your sacrificial sheep or ram on WhatsApp, with traders chatting you up in English to strike a deal and sending you pictures of the ‘product’. What’s more, they will even deliver the sheep at your doorstep.

The number of educated youngsters indulging in this week-long seasonal business to make some quick money has gone up this year, with many turning innovative as well. While some are striking deals on WhatsApp, some have logged onto e-commerce portals like to sell sacrificial sheep.

Even prominent livestock traders like Al-Zabihah are giving advertisements calling on customers to book their ‘Telangana Potla’ in advanced for Bakrid though WhatsApp apart from online purchase options via their website. The customer has to pay Rs.3,000 in advance and they can get the ‘bakra’ a day before Eid-ul-Azha. The remaining amount can be paid at the time of delivery. Al-Zabihah has four stalls in the city, viz., at Tolichowki, Mehdipatnam, Chanchalguda and Sun City.

Competition growing

There are other players too. Mir Mohsin Ali from Barkas, an engineering student, along with his brothers, has bought 93 sheep from Mallapur of Ranga Reddy and is already busy with customers near the CRPF gate at Chandrayanagutta. Ali has been in this seasonal trade for the last three years.

According to Ali, the number of competitors is growing every year. Two years ago, he sold 280 sheep, while last year he could sell only 150. This year, he has kept his stock lesser at 93.

Syed Ibrahim from Kanchanbagh is an MBA who runs a five-day stall near Phisalbanda Midhani during the season. He sends pictures of the sheep and rams to his friends on WhatsApp to encourage them and their relatives to buy his stock.

Animal Husbandry officials estimate that every Bakrid in Hyderabad sees more than four lakh sheep and rams sold just in a week, which could mean a business of about Rs.250 crore.

At the same time, traders here allege that sheep farmers have deliberately held back stock to hike the prices before Eid. The growing number of seasonal traders too has caused prices to shoot up.