Digital and at home experiences in Mumbai


New Delhi:  Fans of its food, drinks and design philosophy can now learn from Hunger Inc’s top chefs in the company’s online workshops, purchase its merchandise and even book future dining experiences that the team will create for customers at their homes.

Hunger Inc. Hospitality, is the parent company to Bombay’s beloved restaurants The Bombay Canteen, O Pedro and Bombay Sweet Shop; it has launched ‘Countdown to Good Times’ on the Paytm Insider platform.

The first digital workshop on May 9, which sold out within 2 days of launch, is a Goan Poee making workshop with O Pedron’s Chef Hussain Shahzad. Keeping in mind restrictions in place, people have had the option to get the Poee ingredients delivered home ahead of the workshop if they choose, or get tickets that only provide access to the online workshop for a lower price. Paytm Insider’s seamless online experience, where e-tickets provide access to the online event over Zoom, will be in use here.

The team is also thinking ahead and providing a series of ‘at home’ experiences including a 4 course curated dinner for 4-8 people and a pastry making class with Pastry Chef Heena Punwani or Bombay Sweet Shop’s Chief Mithaiwala Chef Girish Nayak that can be booked in advance. And there’s more. There are digital gift cards to pamper yourself or gift a loved one a delicious meal at the three restaurants and you can also book The Bombay Canteen’s now iconic dish,Kejriwal Toast’ for a whole year. All of these can be bought through Paytm Insider and will be delivered once lockdown restrictions are lifted and the restaurant resumes full operations in compliance with government regulations.

The range of experiences announced helps re-imagine the near future of restaurant experiences and drives innovation at a time it is most needed. Sameer Seth, Partner, Hunger Inc. Hospitality says, “We are already seeing and will continue to see changes in how we go out to eat, experience events and socialize. While we will all want to continue participating in these activities, how and where we choose to participate is set to change significantly. The Countdown to Good Times’ is our first attempt at adapting to these changes in behavior. We’ve been working with Paytm Insider for many years to bring our experiences to life. As we create new ways to bring joy through food and drink to our guests, we are really excited to collaborate with Paytm Insider to bring this to life.”