‘Destination weddings flourishing in India’

Indian wedding
Representational Image

Hyderabad: In the last decade or so, the wedding industry in India has seen some drastic changes. From the concept of big fat Indian wedding where the bride and groom are not aware of more than half of the guests to destination small gathering wedding, the industry has seen it all.

And complimenting and pushing this shift has been the slew of new service offerings and entrepreneurs entering this space. Be it the most sought after wedding photographer to planners to even aggregator platform, the wedding scenario in India is flourishing and technology is playing a crucial role.

Speaking about the industry, Anand Shahani, co-founder of portal Wedmegood says, “Nowadays weddings are all about the bride and groom and not about the slew of guests that come in. Today’s youngsters are more aware of how and where they want to spend their money and platform like ours helps them in deciding the right choice of vendors for each and every part of the event.”

With about 18,000 vendors on-board, Shahani is positive that the industry is set to witness new trends where gathering of loved ones and in a different location will be preferred choice going ahead.

Echoing this view, Devika Narain, wedding planner and event stylist, who gained popularity after organising celebrity wedding of Anushka Sharma and Virat Kohli, says that the industry is becoming more personalised and bride and groom are aware of what kind of wedding they want. Narain is of the view that going ahead, the industry will also see influx of funding into companies that are into wedding planning. “Slowly companies like ours are getting recognised and we hope that investors see potential in our business and do invest their money,” she said.

Hyderabad-born celebrity wedding photographer Joseph Radhik, who was part of the Ficci Ladies Organisation along with Narain and Shahani to share his insights on wedding industry, said, “Slowly weddings are shifting from being these grand public affairs to more a private affair where people want to celebrate it with their loved ones. While the bigger weddings are still happening but there is definitely a realization of the need to keep the event more fun and not a show-off.”

The industry in India is worth over Rs 1,000 crore and each year there are about one crore weddings taking place in India. FLO organised the discussion to provide insights on the flourishing industry from the trendsetters.