Allu Sirish prefers to ‘go local’


Telugu actor Allu Sirish says there is a lot of stigma associated with the idea of endorsing ‘Made In India’ products, and feels everyone needs to work towards breaking the perception.

“I realised during the early days of the pandemic that India is going to lose a lot of money and jobs during the lockdown. I wanted to help and contribute but didn’t know how. I have seen our Union Commerce and Industry Minister Piyush Goyal appealing to us Indians at various platforms to ‘go local’ and use more Indian made products to support the country and make our economy stronger,” Sirish said.

“Reading up further made me realise how true this was. And I made a conscious decision a few weeks back to use more Indian made products. On speaking to people, I realised this idea resonated with a lot of people, but they feel a stigma is attached to endorsing something that’s Indian made. I feel we needed to break this perception. That’s when I decided I’ll use the voice and mediums I have to encourage people to buy local and flaunt their local ‘samaan’ with pride. And that’s how my idea of ‘Go Local, Be Vocal’ started,” he added.

In sync with his thoughts, the actor sent hampers with local made products on Independence Day to his celebrity friends. He has sent the hamper to Ram Charan, Lakshmi Manchu, Rana Daggubati, Akhil Akkineni, Varun Tej, Rakulpreet Singh and Saina Nehwa amongst others.

On the work front, Sirish was last seen on-screen in the Telugu film ABCD: American Born Confused Desi. Directed by Sanjeev Reddy, the film also stars Rukshar Dhillon.