Allu Arjun’s Ala Vaikuntapurramloo makes a record business

Ala Vaikuntapurramloo

Stylish Star Allu Arjun’s next movie Ala Vaikunthapurramuloo has all the attraction from fans, general public and industry trade circles. The obvious reason is the singles Samajavaragamana and Ramulo Ramulo that gave a fillip to the film’s buzz with fans crooning their favourite single and sharing it all over social media.

With all the buzz surrounding the movie, the film’s pre-business is also keeping trade pundits guessing. The trade circuits and film distributors are betting quite high on the film owing to the fact that it has all the needed ingredients that will pave the way for a blockbuster result.

Reports in some sections claimed that the film’s Hindi theatrical rights were sold for a bomb. As the craze for Allu Arjun’s movies in the Hindi market is remarkably high, Ala Vaikunthapurramuloo too is getting the attention of the industry circles. Thanks to the music and presence of stars like Tabu and Pooja Hegde, it is learnt that the movie fetched a whopping Rs 19.5 crore for Hindi digital, satellite and dubbing rights together.

Considering the fact that Bunny’s last outing Naa Peru Surya Naa Illu India‘s Telugu and Hindi satellite, dubbing and digital rights together were sold for Rs 23.75 crore, the latest figure for Ala… is quite high as only Hindi version rights fetched such a massive price.