Bollywood actor Alia Bhatt features in a new song while Oscar winner AR Rahman has composed a signature tune for channel Star Plus, which has taken on a fresh look and brand identity.
In the song, Alia steps into the world of the revamped channel and interacts with characters from different shows. She takes the viewers along as she witnesses the new stories. “What convinced me to associate with the channel is the similarity the brand and I share. We both give a lot of importance to our families, friends and relationships and understand their importance,” says Alia.
Sung by Sunidhi Chauhan and Chandni RMW, the song has been composed by Ram Sampath and written by lyricist Swanand Kirkire. The channel’s new logo is the trademark red crystal star with the swoosh, now in gold dust signifying positivity, freshness and celebration of relationships.
Rahman, who has composed the signature tune, says, “While composing the sound identity, I kept in mind the need to create something memorable, inventive and which gives a sense of warmth. The tone had to be young, uplifting and joyous while capturing the beautiful journeys of the variety of characters showcased on the channel.”
Of late, Star Plus has launched an array of shows that reflect the young contemporary India. While Sabse Smart Kaun gives people a chance of winning on the basis of common sense, Krishna Chali London is a narrative about boy next-door Radhey.
Then there’s the story of Kullfi, a young girl in Kullfi Kumarr Bajewala, and another story about the innocence of Mariam from Mariam Khan – Reporting Live.